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his new type design, belonging to the 18th century, is now
called Transitional because of its intermediate position between
the Old Style and Modern styles (more on the latter below). Here
belong such faces as the ubiquitous Times Roman and Baskerville; their
features include higher level of contrast (vertical strokes are
noticeably thicker than the horizontal ones), mostly vertical stress
(the "O" is symmetric, although lowercase letters, such as "e" in Times,
may still have diagonal stress), and a more linear, austere
design. Serifs in these fonts are not too long, sometimes
pointed, and connected to main strokes through outspoken coves (so the
serifs seem to have a triangular shape).
The appearance of these fonts for modern perception is almost ideally
neutral. The shapes and proportions of letters, the relative
prominence of strokes and serifs, the contrast level---all these
features are nearly transparent for the eye, adding minimum, if any,
distinctive or "personal" features to a font. In short,
transitional design could be a good candidate for a "generic serif
font."
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| | Fig. 3:
Times Roman is the most widely used of all Transitional fonts---and
probably even of all existing fonts |
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It is difficult to name just one reason for this phenomenon. Who
could say, was it that Times was chosen as the basic computer typeface
because of its neutral character, or on the opposite, we perceive it as
neutral because we got used to seeing it everywhere? I think that indeed
it was the transitional period when the best possible balance was
achieved between the freedom and even looseness of Old Style and the
mannered rigidity of the new type of 19th century.
That new, sometimes even called "revolutionary," font design created
at the very end of 18th century and dominating throughout the 19th
century was, quite naturally, called Modern or New
Antiqua. (There are other examples when some intermediate
stage in the history of art becomes forever termed "the newest"; for
another instance, "art nouveau," which means "new art," was current in
late 19th century and then obsoleted by other movements---but kept its
name.) This style has further developed some of the transitional
trends, but decidedly abandoned some others.
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| | Fig. 4:
Use Modern typefaces to create an old-fashioned look (pun inevitable) |
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In particular, Modern fonts have drastically increased contrast, leading
this parameter almost to the edge of legibility and technical
feasibility (in fact, one of the inventors of the new style,
Giambattista Bodoni, had to improve the printing machinery he had
available in order to reproduce the new fonts). The long, hairline
serifs and horizontal strokes are the first thing we notice about this
font style, although it has some peculiarities in the shapes of letters
as well.
Due to the high contrast and the lack of almost any coves and rounded
corners, the feeling conveyed by Modern fonts is very dry, rigid,
elaborate, even unnatural. Although Modern has an easily
recognizable style of its own, my opinion is that this font design is a
dead end in the history of type, because, in at least one aspect, it has
achieved a limit that cannot be pushed any more without losing some
essential characteristics of letters.
This might be considered truly ironic that the fonts that were once
hailed as a revolutionary improvement and called "modern," now are
perceived so distinctively obsolete and out-of-fashion. Perhaps
that's because this font design was the last to lose dominance, its
dislodging took place within our recollection, and we therefore tend to
associate it with our direct predecessors, the "parents
generation"---which is always divided by a wider generation gap from our
own than those who happened to live centuries ago. But maybe the
reason is simpler, and the spiral of history has brought us to a point
where we're much closer to the harmony and open spirit of Renaissance
than to the self-assuredness and mannerism of the 19th century.
Despite what I said about the "dead end", Modern has in fact served
as a base for several design variations created throughout the 19th
century, the most notable being slab serif fonts where serifs
were as wide as main strokes or even wider, and later, clarendon
fonts that re-introduced cove serifs and lowered contrast while
preserving the overall style of Modern letterforms (New Century
Schoolbook is the most widely used Clarendon font). Both classic
Modern faces and their derivatives have pretty much dominated the
typography scene in the 19th---and well into 20th---centuries.
However, it didn't take some new and fashionable design style to
replace Modern faces in the mass book production. Instead, the
century now drawing to a close was marked by an unprecedented wave of
revivals---fonts created from ancient prototypes of the Old
Style, Transitional, and early Modern ages. It wasn't long ago
that the now ubiquitous Times, Baskerville, Garamond, Bodoni were recreated,
using a varying degree of generalization and modernization, by our century's
font artists from old printouts and printing matrices. Now the
spectrum of digitized serif typefaces is wider than ever; dominated by
revivals, it also contains a plethora of original faces, for both body
text and display setting, combining modern trends with the best features
of all previous ages of typography.
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